FAKTUM

FAKTUM Furniture from IKEA. Their foundation is FAKTUM!

Picture this: 2 people that have come up with some brillant designs for furniture and therefore start thinking of a name for their products.
"Hmm, we need a nice catchy name so that our customers would remember our products"
"Oh, FAK the customers"
"FAKTUM? "
"You're a GENIUS"

Question of the Post: If they came up with a range of products for singles, would it be FAKU?